CRM & Online Conversion Specialist

Permanent

We’re looking for an Online Conversion & Funnel Manager. The ideal candidate will have a strong logic background combined with a strong capacity to translate hard data on to actionable content in order to optimise the journey of customers through the marketing funnel. On this capacity, we’re looking for someone who’s both able to use Inbound Marketing techniques to generate online leads, as well as a team member who’s able to optimise user journeys and flows using content and automation to keep customers engaged and closer to their buying goal.   Working alongside the Head of Marketing and a specialist on Paid Customer Acquisition, our Online Conversion & Funnel Manager will be accountable for taking customers successfully through the marketing funnel and to optimise all KPIs related in order to increase RoI. In Summary, this person would be able to transform a top of the funnel interaction into an MQL – regardless of their initial touchpoint. Increase conversion rates will be your daily life.   A few of the skills we’re looking for:
  • Inbound Marketing Experience
  • Journey Mapping
  • Creation of automated workflows
  • Data-driven customer segmentation

Responsibilities

Set up and optimise automation flows the drive leads through the marketing funnel:

  • Nurturing leads & using smart marketing automation to segment and drive traffic through the marketing funnel is the main task of the Online Conversion & Funnel Manager.

Generate MQLs through inbound marketing:

  • Using content creation and inbound marketing techniques, Online Conversion & Funnel Manager will be responsible to generate leads to an inside sales team.
The successful person will work remotely from home on a contractor basis.

Person Specification

Essential

Qualifications

  • University degree in Business, Marketing, Computer Sciences (or related topics) or excellent experience with Digital Marketing capacities
 

Experience Skills, Knowledge and Abilities

  • A proven track records on inbound & content marketing leading to business results
  • Flexibility and motivation to join a lean & efficient team
  • Familiarity with Lean and Agile methodologies
  • Knowledge of CRM systems and Marketing Automation Platforms
  • Advanced/Fluent level of English
  • A second language (Portuguese, Spanish, Arabic, Turkish or Russian)
 

Personal Attributes

  • A strategic thinker, creative problem solver, able to execute vision into final deliverables.
  • Attention to detail is a must
  • Self-motivated and able to work independently
  • Ability to prioritize time and resources efficiently, and prepare for and welcome the unexpected.
The successful person will work remotely from home on a contractor basis.

LAL Language Centres Holding Limited

Working Remotely

Salary: Competitive

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What we do

LAL works hard to ensure to the satisfaction of our students who come to study with us and improve their English year after year. A talented and hardworking team is absolutely essential in achieving this, and we aim to assist our employees by doing the following things:

Be positive, supportive and realistic.

We aim to motivate our employees by providing them with a friendly and positive working environment, supporting them in the best way necessary and setting realistic and achievable targets and goals.

Provide clear and understandable Policies and Procedures

To ensure that our employees fully understand the way that the company works and the procedures in which they need to follow, a series of clear and concise Policies and Procedures are set out and are easily accessible for staff to read and understand.

Reward Hard Work and Dedication

Hard Work and Dedication doesn’t go unnoticed at LAL, and employees undergo regular performance reviews to ensure that they are happy and doing well. Employees are rewarded in the form of Long Service Awards, Employee of the Month Awards, Birthday Presents, Christmas Letters and Christmas and End of Summer Parties.

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