Business Development Manager (MENA Region)


LAL, having celebrated over 30 years in the industry, is a well-established, international English language provider for adults and juniors, supported by a large German parent company. We are looking for a Business Development Manager to help in the management of growth in business primarily from the MENA region, into our adult and young learner centres in England, Malta, South Africa and the United States, as well as support the growth of business into our partner centres in Ireland and Canada. To manage, develop and create relationships with existing agents and partners through all available communication channels in the MENA region, and to increase enrolments at LAL schools. An excellent level of sales experience is required – ideally within the education industry, and applicants need to be an actual resident of either Saudi Arabia or Jordan. Agent experience is also preferable.


Account management and business development
  • Deliver and achieve agreed monthly and annual sales targets for the Gulf and Middle East countries.
  • Increase student sales from the Gulf and Middle East countries by identifying, engaging and negotiating contracts and closing sales with new and suitable clients/ customers.
  • Calculate costs accurately and quickly to provide customers with quotations.
  • Respond to incoming enquiries using appropriate communication channels to keep track of progress on all sales.
  • Implement the company’s annual sales and marketing strategy.
  • Initiate and build LAL business via various methods e.g. cold calling prospective agents and local businesses.
  • Manage and abide by the constraints of region budgets and support in the collection of due payments to LAL.
  • Potential to represent LAL at B2B trade fairs, workshops, events and meetings with the Gulf and Middle East countries.
Relationship management
  • Develop relationships with existing agents/partners in person and appropriate communication channels.
  • Identify individual or group requirements for English language and leisure and provide information on all relevant products in an appropriate manner.
  • Develop a clear understanding of students, agents and business requirements.
  • Ensure high standard relationships are maintained with existing agents /networks whilst developing and establishing excellent relationships with new customers and networks.
  • Communicate effectively in an appropriate manner to external customers, institutions and internal LAL colleagues to maintain productive and lasting business relationships and ensure end customer satisfaction.
  • Observe and comply with relevant codes of conduct and protocols.
Sharing market intelligence
  • Keep up to date with industry news and reacting to any potential opportunities.
  • Advise on forthcoming product developments and special offers.
  • Work with the Marketing team on strategy & campaigns.
  • Identify and liaise with the Marketing team to ensure appropriate market research is conducted.
  • Support marketing activities – translating brochures and other sales material into Arabic in liaison with the Marketing team informed.
  • In liaison with the Marketing and the B2C team in South Africa, support social media activities/tools in Arabic as required.
  • Any other relevant tasks as requested by the Head of Global Business Development.
Mandatory Requirements:
  • Excellent level of sales experience needed, ideally in education industry
  • Must be an actual resident of Saudi Arabia or Jordan
  • Able to regularly meet partners face to face in their offices
  • Salary expectations must be mentioned when the application is submitted

Person Specification


  • Bachelor degree in Marketing, Business and Management related subjects
  • Strong customer service background
  • Experience in customer focused role
Skills, Knowledge and Abilities
  • Fluent in Arabic and English
  • Excellent interpersonal skills and able to provide high standard of customer service
  • Accuracy and attention to detail with all work
  • Fast learner with a passion for sales and marketing
  • Commercial awareness and willingness to achieve targets
  • Numerate and able to calculate costs with accuracy and keep accessible records
  • Able to work under pressure
  • Able to prioritise workload and work to tight deadlines
  • Excellent internet and IT skills, Microsoft Office applications and Outlook
Personal Attributes
  • Willingness to work non-standard hours
  • A keen interest in satisfying internal and external customers
  • Perseverance and diligence
  • Team player
  • Occasional domestic and international travel will be required


  • English Language Qualification
Skills, Knowledge and Abilities
  • CRM knowledge is desirable
  • Previous sales experience

LAL Language Centres Holding Limited

Working Remotely

Salary: Competitive

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What we do

LAL works hard to ensure to the satisfaction of our students who come to study with us and improve their English year after year. A talented and hardworking team is absolutely essential in achieving this, and we aim to assist our employees by doing the following things:

Be positive, supportive and realistic.

We aim to motivate our employees by providing them with a friendly and positive working environment, supporting them in the best way necessary and setting realistic and achievable targets and goals.

Provide clear and understandable Policies and Procedures

To ensure that our employees fully understand the way that the company works and the procedures in which they need to follow, a series of clear and concise Policies and Procedures are set out and are easily accessible for staff to read and understand.

Reward Hard Work and Dedication

Hard Work and Dedication doesn’t go unnoticed at LAL, and employees undergo regular performance reviews to ensure that they are happy and doing well. Employees are rewarded in the form of Long Service Awards, Employee of the Month Awards, Birthday Presents, Christmas Letters and Christmas and End of Summer Parties.

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