Online Acquisition & Performance Marketer


We are seeking a highly skilled and talented professional of Online Acquisition. With a strong background in paid marketing campaigns (SEM, Social, Display), the ideal candidate will also understand frameworks of growth and how to implement a mix of paid and unpaid acquisition strategy to bring customers into the several stages of the marketing funnel. Working closely with a team of designers, copywriters, translators and funnel management specialists, the Online Acquision and Performance Marketer will own the execution of high-tempo testing for identifying channel performance & RoI in order to grow and scale the acquisition of paid customers for LAL Schools.


Setting up strategy, KPIs and execution of LAL’s Online Acquisition

  • Defining Key metrics
  • Interacting with the marketing team in order to establish priorities, plan of action and responsibilities
  • Graphically representing and documenting the path and planning in a way that other members of the LAL team are able to understand and support on the Online Acquisition process

Grow and Optimize Online Acquisition Channels

  • Testing, identifying and scaling the correct fit between
    • Demographics
    • Channel
    • Copy
    • Message
    • CTAs
  • Setting up social & search advertisement
  • Experimentation with non-traditional performance-related traffic sources
  • Supporting conversion & funnel management on engaging “lost” traffic
  • Supporting the Content team on the distribution of content through paid channels
This position will be based at the successful persons home location, working remotely.

Person Specification



  • University degree (preferably in the fields of Marketing, Business, Advertisement or the STEM areas)
  • Substantial hands on experience with social & search ads tools (This is not measured in years of experience but your portfolio should clearly demonstrate value created in previous projects)
  • Fluent (or nearly fluent) in English

Experience Skills, Knowledge, Abilities & Personal Attributes

  • Excellent understanding of the current (and an eye to the future) state of Online Acquisition
  • Very comfortable working with numbers and making numbers tell a story
  • Comfortable managing and optimising advertisement budgets
  • Both analytical and creative
  • Familiarity with Lean and Agile methodologies
  • Experience with high-tempo experimentation
  • Previous startup experience
  • Ability to prioritize time and resources efficiently, and prepare for and welcome the unexpected.
  This position will be based at the successful persons home location, working remotely.

LAL Language Centres Holding Limited

Working Remotely

Salary: Competitive

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What we do

LAL works hard to ensure to the satisfaction of our students who come to study with us and improve their English year after year. A talented and hardworking team is absolutely essential in achieving this, and we aim to assist our employees by doing the following things:

Be positive, supportive and realistic.

We aim to motivate our employees by providing them with a friendly and positive working environment, supporting them in the best way necessary and setting realistic and achievable targets and goals.

Provide clear and understandable Policies and Procedures

To ensure that our employees fully understand the way that the company works and the procedures in which they need to follow, a series of clear and concise Policies and Procedures are set out and are easily accessible for staff to read and understand.

Reward Hard Work and Dedication

Hard Work and Dedication doesn’t go unnoticed at LAL, and employees undergo regular performance reviews to ensure that they are happy and doing well. Employees are rewarded in the form of Long Service Awards, Employee of the Month Awards, Birthday Presents, Christmas Letters and Christmas and End of Summer Parties.

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