Regional Sales Manager – MENA & Turkey


To manage, develop and create B2B sales relationships with new and existing agents and partners in the appointed region, in order to increase student enrolments by promoting, and closing sales to LAL Language Centres, LAL Partner Centres and LAL collaborators.  



Must be based in either Turkey or Saudi Arabia Must have minimum 3 years’ sales experience in the industry, especially with regards to agent channel sales Must speak Arabic & English, and preferably speak Turkish as well Start date for the succesful person will be January 2020    

Main Responsibilities and Tasks:

  – Increase sales and achieve agreed quarterly and annual student week and net revenue sales targets for the region, according to budgetary guidelines by:
  • Identifying and contractually engaging new and suitable clients and customers both directly and via third parties from the appointed region
  • Responding timeously to clients’ and customers’ enquiries, proposals and quotation requests
  • Proactively engaging with new and existing clients and customers to sell LAL’s products and services
  • Establishing regional sales, marketing, promotional and pricing strategies, plans, campaigns and activities, by liaising and working closely with the marketing team
– Maintain and develop existing client and customer network, relationships and database by:
  • Sustaining the highest levels of liaison, administrative and customer service to clients and customers so as to maintain enduring and productive business relationships, acting as a brand ambassador for LAL in the region
  • Conduct sales and marketing activities utilizing all communications channels possible, as well as undertaking international travel to and from and within the region, and to destinations where LAL has business interests as required
  • Attend client and customer meetings and/or events within the region, as well as industry events within the region and globally where required or appropriate
  • Accurately utilising and updating LAL’s sales CRM database on a regular and ongoing basis
– Increase LAL’s market share, and diversify income channels by:
  • Keeping up to date with industry news and reacting to any potential opportunities
  • Providing accurate, regular and relevant regional market intelligence
  • Contributing to strategic sales and marketing planning
  • Advising on competitor activity and providing market feedback regarding product development, pricing strategies and special offers
  • Conceiving, initiating, developing, establishing, sustaining and defending commercially viable business development opportunities in the region
– Observe and comply with relevant codes of conduct and protocols by:
  • Communicating effectively in an appropriate manner to external customers, institutions and internal LAL colleagues in order to maintain productive and lasting business relationships and ensure end customer satisfaction
  • Managing and abiding by the constraints of fiscal budgets
  • Cooperating in the collection of due debt
  • Utilising relevant company systems, platforms and processes accurately
– Undertake any additional duties as reasonably required to meet the needs of the wider group business.

Person Specification

Person Specification

– Qualifications   (Essential)
  • A-Level or equivalent
  • Bachelor degree in Marketing, Business and Management related subjects
  • Sales related qualifications
  • English Language Qualification
– Experience   (Essential)
  • Proven success in sales, especially in a channel partner sales environment
  • Strong customer service background, with experience in a customer focused role
  • Previous experience in a similar role recruiting students through a B2B network
  • Proven success in increasing student recruitment onto Adult and/or Young Learner language programs for a similar organization
– Skills, Knowledge and Abilities   (Essential)
  • Excellent interpersonal skills and able to provide high standard of customer service
  • Fast learner with a passion for sales and marketing
  • Multilingual, with very good English
  • Accuracy and attention to detail with all work
  • Commercial awareness, self-motivated, target and results driven
  • Ability to develop and maintain networks
  • Numerate and able to calculate costs and quotations with accuracy and keep accessible records
  • Able to work under pressure, prioritise workload and work to tight deadlines
  • Excellent internet and IT skills, Microsoft Office applications and Outlook
  • Previous sales experience and knowledge of sales and closing techniques is desirable, but a willingness to learn is essential
  • In-depth knowledge of the student recruitment process and legislation in the UK, USA and generally
  • Established relationships with agencies, businesses and educational institutions  in the designated territory
  • CRM knowledge
– Personal Attributes
  • Friendly and presentable business manner
  • Proactive and persistent, showing perseverance and diligence
  • Able to communicate effectively and persuasively
  • Ability to work both independently and as a team player
  • A keen interest in satisfying internal and external customers, while maintaining cultural sensitivity
  • Ability to focus on big picture and see needs of business as a whole
  • Willingness to work non-standard hours
-Ability and willingness to travel domestically and internationally

LAL Language Centres Holding Limited

Working Remotely

Salary: Negotiable depending on experience

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What we do

LAL works hard to ensure to the satisfaction of our students who come to study with us and improve their English year after year. A talented and hardworking team is absolutely essential in achieving this, and we aim to assist our employees by doing the following things:

Be positive, supportive and realistic.

We aim to motivate our employees by providing them with a friendly and positive working environment, supporting them in the best way necessary and setting realistic and achievable targets and goals.

Provide clear and understandable Policies and Procedures

To ensure that our employees fully understand the way that the company works and the procedures in which they need to follow, a series of clear and concise Policies and Procedures are set out and are easily accessible for staff to read and understand.

Reward Hard Work and Dedication

Hard Work and Dedication doesn’t go unnoticed at LAL, and employees undergo regular performance reviews to ensure that they are happy and doing well. Employees are rewarded in the form of Long Service Awards, Employee of the Month Awards, Birthday Presents, Christmas Letters and Christmas and End of Summer Parties.

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